Rick Nelson’s as Direct as his company, Direct Technology – Sacramento Business Journal

By TA Group Holdings

Excerpt from article by Ed Goldman:

Welcome to Direct Technology, the Roseville [CA]-based company that’s been anointed two years in a row by the Sacramento Business Journal as the region’s top information technology company. The company has its fingers in a number of cyber pies: It does custom software development, consultation, analytics and tech recruiting, among other things, for a variety of industries and the public sector. Its client list includes 75 utility companies in 14 states, and its Emergency Call Tracking System (ECaTS) — for streaming 911 call data — recently won a major tech industry award. 

Direct Technology has about 600 employees. In addition to its Roseville headquarters, it has offices in Bellevue, Washington, and is looking to become a presence in the Bay Area.

The firm describes its approach to business like so in the Jan. 8 issue of the online publication techwire.net: “High-tech, high-touch, blue-jeans IT.”

…..When I meet Rick Nelson, the firm’s burly, friendly chief executive officer and one of the firm’s three partners, the origin of the place’s ambiance comes into focus. …..his high-energy, low-formality persona is a definite tone setter for Direct Technology. “You know, your paper also gave us the award for ‘coolest office’ in 2016,” he says with a wide smile as he gives me the kind of handshake that makes me feel we were friends in a previous lifetime, one of us moved away and now we’re reuniting.


About the Series

TA Group leaders are sharing their experiences each week for 12 weeks in the Growth Never Stops series. This article is a guest post excerpted from the Sacramento Business Journal online edition.

Read Rick’s last post: 3 Surprisingly Simple Steps to Make Work More Meaningful

Read last week’s post by Davood Ghods, VP of Direct Technology’s Government Solutions Group: Groundhog Day Predictions: A New Season for Government Tech